This is where some authors get it wrong, after all, they would say that the content of their books will speak for them. But without getting hold of the book, how would one know the content?
What gave "Things Fall Apart" by Chinue Achebe world recognition is not only the content, but the title. I always tell my fellow writers to be smart when choosing a title for their book, that's the place they can make success or failure.
Please read the full article here: Choose a Smart Title for Your Book.
From educational to fiction & non fiction.